Yes, it’s true.
Soocial has been acquired by Paris-based professional social network Viadeo. We’re very happy with this deal and what it means for us as a company. We are joining a bigger adventure and looking forward to what’s in store.
We realize this will raise some questions so we’ve tried to answer the most common ones here. Please feel to ask anything more – we’ll try to be as transparent about it as possible. The full press release is here.
What will happen to the Soocial service and members?
The Soocial website will remain fully operational for the foreseeable future and it’s members will continue to enjoy all the address book magic that Soocial provides. All Soocial services will continue independently for now for its 120.000 customer base.
What will happen to the Soocial team? Are you moving to Paris?
The team will stay in Amsterdam and become an independent business unit as part of the bigger story of Viadeo, but we’ll have more resources to provide cool stuff in the future. The address book is a key part of professional networks and we think we’ll provide some really stuff to add to the Viadeo service.
What will happen to the paid subscribers of Soocial?
They will continue to get the service they’ve subscribed for and on top of that our plan is to make sure they get all the cool things as premium members in Viadeo.
What will happen to the awesome and glorious lifetime members?
They’ll continue to get some form of a premium account. In anycase they’ll have their syncing woes solved by Soocial in one form or another.
What will happen to their Soocial account and data?
The Soocial accounts and their corresponding data will remain to be guarded with the same vigor that we’ve always done. For the immediate term nothing will change to the data but eventually after the full integration is done Soocial accounts will be changed into Viadeo accounts and your data will be migrated seamlessly into the Viadeo service.