One of our faithful users, Carlos Eduardo, has written a blog post about his setup using Soocial to keep his address books in sync. Read it here.
Great to see Carlos capture (part of) our vision in one sentence:
- [Soocial's] objective is to have a central platform and from it sync to multiple points via web APIs or local applications.
Let me add to that by saying that it’s key to provide a user-friendly and open solution to the way all of us, are currently using our address books. Foremost Soocial is a humble tool that works in the background to serve you correctly.
Another point is interesting is that Carlos is using Exchange in his setup as well. Carlos uses Exchange to sync his iPhone directly to his Google Account. (Suggestion to Carlos: you might want to try out Synthesis SyncML in the appstore for that, it’s free!).
We get many questions from (potential) users, how Soocial is better than Exchange or this or that and our standard answer is that we aren’t. We are not a replacement for Exchange, we are just different. One of the goals is to work alongside other solutions like Exchange, Plaxo, Google Sync or MobileMe and fill in the gaps that these solutions don’t cover.
We’ll be filling more gaps in the weeks to come, so stay tuned!



